Branding for ZERO ZERO, Institute for Language and Culture

00 (ZERO ZERO) is an institution dedicated to exploring the field of language. By organizing and providing a wide range of exhibitions and programs, the institution aims to investigate the relationship between language and cultures, observing a familiar yet vast subject from multiple points of view. 00 operates as a bilingual (English/Japanese), multi-purpose space—gallery, venue, classroom—with a core mission to showcase diverse aspects of language and culture, seeking to show that language is far more than just a tool: it is fascinatingly entertaining. 00 is named with nearly universal symbols—numerals—to visualize its commitment to being accessible, inclusive, and exploring the infinite dimensions of language.