Ouur Continuum

Ouur Continuum focuses on the exploration of humans and their identities as a fluid progression throughout the course of a lifetime. This reflection stemmed from research on identity and nature, identity and nurture, and sexual orientation. Society puts an immense amount of effort into labeling and simplifying one another, rather than understanding the fluidity and complexity of one another. The display typeface UUM demonstrates the experimentation of letting go of all the things humans identify with daily: name, job title, gender, race, etc. This typeface seeks to visually communicate the understanding that humans are way beyond these irrelevant details. Allow humanity to open up to this idea of exploring oneself and others, while detaching themselves from predetermined and assigned classifications. They must come to a realization of how one could grow more organically into their actual truth without the worry of how they will be judged or labeled.